Cali Roofers

Cali Roofing partnered with GMT Consulting Inc.
over a seven-month engagement, to revolutionize their sales and profit performance. This case study showcases how our systematic approach led to substantial improvements in closing ratios, dramatic profit growth, and significant sales volume increases.

Initial Challenges  

  • Suboptimal closing rates  
  • Unrealized profit potential  
  • Inconsistent follow-up processes  
  • Need for systematic sales approach

Solution Implementation 

GMT Consulting deployed a comprehensive strategy:

  • Custom follow-up system  
  • Profit optimization framework  
  • Value-based pricing model  
  • Performance tracking metrics  
  • Strategic sales processes

Key Achievements

Total Sales Volume

714k+

Gross Profit Growth

72%

Closing Ratio Improvement

18%

Average Monthly Revenue

102k+

Success Factors:

  1. Initial Assessment and Baseline Establishment  
  2. Custom System Design and Implementation 
  3. Team Training and Process Integration 
  4. Continuous Monitoring and Optimization
  5. Regular Performance Reviews and Adjustments

Success Factors: 

1. Systematic Approach:

  • Structured follow-up protocols  
  • Consistent execution  
  • Regular performance monitoring

2. Profit Focus:

  • Strategic pricing  
  • Cost optimization  
  • Value communication  

3. Process Optimization:

  • Streamlined operations  
  • Enhanced profit margins, & team efficiency 
  • Improved operational efficiency, & customer engagement

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